Studies have shown, people especially students are just not inspired by this current election cycle and that's a major problem. Some would argue that with the exclusionary voter laws and the seemingly uninspiring candidates, it's a perfect concoction for a low voter turn out with vulnerable populations- students.
Though it may be easier to talk about the lack of possible interest, it is most effective to figure out ways to combat the current conditions and utilize strategies that work.
One effective strategy is- passion framing. Framing voting education based on the passion and interests of the student to shift the correlation from obscure candidates to a personal connection or, affinity. Often times, we focus on one candidate and thus, like the election we are in now, if students aren't inspired by a candidate they wont vote.
Passion framing is easy. Similar to what we do with our Candidate Comparison Sheets (http://www.campuselect.org/nonpartisan-voter-guides.html). We educate students on the candidates by using their interests to guide their decisions.
While you're on your quest to educate, engage and mobilize your students use their passions and interests as a vessel to inspire them to take action. Instead of just preaching the importance of voting, get to know their interests and then correlate the importance of voting to their interests #magic
For instance, engage an environmental club to dicuss the policies that affect global warming and climate change. Organize a music club about current funding stipulations for arts programs in schools.
Give it a try and tell us how it goes!
-Christin "Cici" Battle
CEEP Regional Director