The same applies to the student “Fellows” whom we train to be election ambassadors. How to deal with the cynical dispassion they often encounter? The answer is: develop real relationships around things people care about.
Developing relationships is the crux of the CEEP outreach training. We know that an unexpected phone call, or a ‘hey, are you registered to vote’ gambit from a registration table can be off putting. Yet, when we honestly seek to learn what people care about, it opens the door to a real conversation, a real connection and real results.
Follow ups are as important as the initial contact. Once we know about a person and what they care about, we can follow up, providing information and reminders and always learning what they are doing and prioritizing so we know how best to provide assistance.
I’ve learned this lesson over and over in my life. Fundraising, for example, is just the same. Success comes when you connect with a person over shared values.
When there’s a real relationship, magic happens.
For information on working with CEEP in Nevada, contact Parker Linder at firstname.lastname@example.org.