These growing numbers leave everyone with a decision to make: an organization can either jump on the social media boat or it can choose to find other marketing strategies. Although there are pros and cons to both paths, the Campus Election Engagement Project (CEEP) suggests you utilize social media outlets available to you. It is a little difficult to jump right in because it requires dedication to a constantly changing medium but there are many pay-offs. Millennials are more susceptible to trends, ideas, and information on social media platforms than any other outlet. If you want to reach your students, which are one of the main reasons you are reading this, then we must utilize and be successful with social media.
The CEEP team wants to help you explore and help accomplish your goals with the help of social media. Ask your state organizer how to break down the most popular social media platforms, gives tips on how best to use them, and provide examples of what you might send out to your students regarding events and election related days. We are all working together to achieve electoral engagement on your college campus.
Work with your team to create a social media strategy. Learn what outlets resonate with your targeted audience. Does your campus utilize Facebook, Twitter, Instagram, Tumblr, FourSquare, LinkedIn? Start your social media planning today!